How to write compelling ad emails (with examples) (2023)

People subscribe to your newsletter because they want to know what's going on. Launching a new product, feature or event is a perfect opportunity to communicate with your subscribers.

But most emails are not even opened. I would like to learn how to make your ownannouncement emailsEffective? This guide will teach you how to do it in less than ten minutes.


  • What is an announcement email?

  • Types of warning emails

  • How do I write an announcement email?

    • 1. Customer survey
    • 2. Establish an emotional appeal
    • 3. Create a catchy subject line
    • 4. Create value-based content
    • 5. Add visuals
    • 6. Add a call to action
  • 7 examples of announcement emails

    • 1. Business Process Update Announcement
    • 2. Product launch announcement
    • 3. Pre-order product announcement
    • 4. Announce an upcoming event
    • 5. Company news announcements
    • 6. Announce the live launch of the project
    • 7. Company News Announcements
  • Make announcements with Mailmodo

What is an announcement email?

Standard marketing emails inform your customers about great deals or encourage them to buy. When a company wants to share a message with its subscribers, they send itAnnouncement email.

Since most announcement emails have something important to say to the customer, the stats are on your side. ONEhubspot searchof B2B experts point out that email advertisements have a higher click-through rate.

Types of warning emails

There are several things a company can say to its newsletter subscribers. Here are some of the most common reasons to write an announcement email.

  • Emails with new business announcementsthey are usually sent to a small number of people who subscribed to the newsletter before launch. This letter informs you that the company is launched and ready to serve its customers.

  • Announcement emails about the initiation of new processeswill also be sent before launch. These emails keep subscribers informed about the development process and are essential for generating excitement.

  • Website announcement emailsShare news about launching a new site or moving to a new site.

  • Product launch announcement emailsNotify email subscribers that the company has introduced a new type of product or service on its website.

  • New feature announcement emailsNotify subscribers that a new feature is being released, usually a SaaS tool that releases an update to its toolset.

  • New event announcement emailsare used to inform newsletter subscribers of a new webinar, meeting, or other event to attend.

  • Employee reminder emailsare sent internally to notify employees of an important company policy update or to announce a company-wide event.

How do I write an announcement email?

Emails are usually very short, no more than 200 words. But those who work with email marketing know that writing emails takes much more time than reading them. To make this process easier, here's a quick guide to writing an announcement email.

1. Customer survey

Of course, creating the perfect email requires creativity. But it will fall short if you don't do your research first.

Among other things, you can research what your customers expect from your new products and functions.Research your customers🇧🇷 Another method that doesn't require as many resources is keyword research.

Marketing tools like this allow you to research keywords that are relevant to your business and current email campaign.SE-Ranking-Keyword-Generator🇧🇷 Pay special attention to keywords longer than three words. Long keywords often contain questions people are looking for. Also, opt for keywords with high search volume, which means higher interest in that phrase. This might give you an idea of ​​what to write in your email.

How to write compelling ad emails (with examples) (1)

It's not mandatory to run this analysis for every ad email, but the data can benefit your email marketing.

2. Establish an emotional appeal

Before creating an ad or marketing email, you need to understand how the customer feels about it.

(Video) How to write business emails? Good and bad examples

Want them to be wowed by your new makeup line? Do you want them to be excited about the new possibilities a launch feature brings? Or do you want them to be captivated by your latest webinar speakers?

You need to angle the email so that it not only conveys information, but evokes an emotion in the reader. Create your email ad template with this in mind.

3. Create a catchy subject line

The subject line is one of the first things a newsletter subscriber sees, and that's how they will judge the email. It has to be captivating without being misleading.

This is one of the hardest things about writing an email, and there is always an element of subjectivity. You can make the process more even-handed by creating multiple subject lines and asking your team to pick the best ones. later you can walkTestes A/Bwith the best picks to see what works best.

💡 Related guide:How to Create Email Subject Lines to Increase Email Open Rates

4. Create value-based content

If you are writing copy for the email, please include the information you want to disclose. But this type of email doesn't have to be dry and informative.

Add a spin to your email and focus on the value the reader can get out of it. This is how we can change the language from dry to value-based.

original messageRenewed value-based message
We are launching a new makeup line.We bring you new ways to be fabulous.
We are introducing a new automation feature.Save time with our company.
This month's webinar is tomorrow.Don't miss any industry insights tonight.
The company received additional funding of US$5 million.With a new round of funding, we're ready to expand.

Some emails need to be long, while some messages require a few sentences and lots of visuals. Even if yours is a little longer, try to keep it under 200 words – people rarely have the time to read a long email. If you want to add more information, leave a link to it.

💡 Related guide:How to write compelling email copy for higher conversions

5. Add visuals

Adding images to your email is the easiest way to say a lot to your readers while saying very little. Whether it's an emotionally appealing image, like a celebrity wearing your products, or a small infographic, an image is always more communicative than lengthy email copy.

6. Add a call to action

In most cases, you send an email to the user to take an action. Make sure you are clear on what this action is and how to proceed. add aCTAbutton and highlight it.

If your email is longer, add two CTAs, one right after the subject and one at the end of the email.

7 examples of announcement emails

The best way to learn how to create the perfect announcement email is to create lots of them and learn from your mistakes. But don't limit yourself to just learning from mistakes and successes. Here are some sample announcement emails you can use to learn best practices.

1. Business Process Update Announcement

How to write compelling ad emails (with examples) (2)

Those ones:RellyGoodEmails

About:We are changing our checkout system this Tuesday!

The idea behind this announcement email example is brilliant. This company is changing their POS system and closing shop for a day. They inform customers that their position is not changing and answer a few questions, making life easier for employees.

You might be wondering why writing an email is important when nothing is going to change. New customers won't notice the difference, but regular customers will ask questions at checkout. This email helps to avoid that while showing some care for the customer base.


  • Educate your loyal customers about the little things

  • It's okay to keep the email short and text-only for ads that don't bring anything important to your customers.

  • Using an FAQ section in an email is an interesting idea.

    (Video) Really Good Customer Email Examples | Design Tool Tuesday, Ep48

2. Product launch announcement

How to write compelling ad emails (with examples) (3)

Those ones:Mailmodo

This email announces the release of the latest version of a product. It features a large image to grab attention and briefly explains the new product before placing a CTA.

Readers who don't know much about the product can scroll down the CTA button and find links to explain the articles. This is a great way to deal with information that cannot realistically be represented in email.


  • Putting an image in the first part of a merchandise email is a great idea.

  • Adding the CTA right after the essential information can increase the CTR

  • Leaving links to information that doesn't fit in an email is fine.

Pro tip:You can also send emails about your product launch in the product search in your announcement email. You can customize and use ourInitial template for product researchto send such advertisements.

3. Pre-order product announcement

How to write compelling ad emails (with examples) (4)

Those ones:very good email

About:Order Pixel Buds Pro for immersive sound

The Google Store makes three main points in this email:

  • A new product will be released soon

  • It is good

  • This store is the best place to pre-order it.

He covers each in a short section of the launch announcement email. To explain the benefits of the product in email format, include a brief description of the benefits along with a link to the website.

As expected, as Google is a company, there is a lengthy legal disclosure about marketing claims. Legal disclosure is not mandatory in most cases, but if you feel your email could be misleading due to marketing language, it's okay to add one.


  • Concise texts can also benefit from values-oriented language

  • Shorten the email copy by providing links to more information

  • Two CTAs is not too many

  • Legal disclosure for marketing purposes is a good idea

4. Announce an upcoming event

How to write compelling ad emails (with examples) (5)

(Video) Good and Bad Example for Email

Those ones:Mailmodo

If the person reading this email clicks on the first CTA without scrolling down, all they'll see is this:

  • A title that clearly says what the event is about

  • Who are the guests of the event

  • the date of the event

  • the CTA button

Honestly, that's more than enough to make a conversion. Additionally, you can go into more detail about the event itself further down in the email.Personalize esses e-mailsand only send people announcements for events they're already interested in, as this often leads to an increase in conversions.


  • Only send emails to people who have already shown an interest in the related topic

  • Two CTAs is not too many

  • It's a great idea to customize ads for larger events whenever possible.

5. Company news announcements

How to write compelling ad emails (with examples) (6)

Those ones:very good email

About:Anchor analytics are now IAB certified

This email informs customers that the company has received an important certificate. Most people will understand that the subject line conveys this clearly enough without even reading the email.

Anyone opening it will likely read a brief description of how they will benefit from certification, rather than how excited and proud the company's CEO is. For those who want to know more, there is a link to the full explanation on the website.


  • For more formal announcements, keep the subject line short. That alone may be enough to communicate the information effectively.

  • Even formal events can be filmed to show customer value

  • Complex topics are best explained by keeping the email brief and linking to a more detailed source of information.

6. Announce the live launch of the project

How to write compelling ad emails (with examples) (7)

Those ones:very good email

About:Prepare for the future of Warcraft, username

"Company news for July" sounds good. "Prepare for the future of our game" sounds epic. Blizzard went above and beyond in the subject line of that email to make it click-worthy, and it's a good pun since Future of Warcraft is the name of the event.

(Video) Examples Of Good And Bad Email Campaigns

The actual email copy informs the reader of three very important project announcement dates and there is a link to learn more.


  • Customize your subject line if possible

  • Text links can also be CTAs

  • Important events can be communicated with very short email copy

7. Company News Announcements

How to write compelling ad emails (with examples) (8)

Those ones:very good email

About:Minor Figures is now carbon neutral!

This is a classic company policy update announcement email. Most of the information is conveyed through the subject line and title. The email explains in two sentences what the update means for customers and invites them to learn more on the company's blog.


  • Communicate using the subject line

  • Make the email copy short and to the point

  • Leave a link to learn more

Make announcements with Mailmodo

Ads are always important to the companies that make them. Often these are events they have been preparing for a long time or products that took hundreds of hours to develop. So don't skip recording to introduce it to your subscribers.

You can embed AMP widgets in your emails to harness the power of interactive emails. For example, you can add a spinning wheel widget to your product launch emails to make them more engaging, or insert an interactive form into the email to get your thoughts on the launch.Recordand try it yourself.

what to do next

Hey, thanks for reading to the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert.Need someone to take your email marketing to the next level? Mailmodo experts are here for you. Schedule a 30-minute email consultation. Don't worry; it's on the house.Book a meeting here.

  2. Send emails that bring in higher conversions.Mailmodo is an ESP that helps you create and send app-like interactive emails with forms, shopping carts, calendars, games and other widgets for higher conversions.start for free.

  3. Get smarter with our email features.Explore all our knowledge here and learn more about email marketing, strategies, best practices, growth hacks, case studies, templates and much more.Access the instructions here.

About the author

How to write compelling ad emails (with examples) (9)

(Video) How To Write Emails If I'm Not A Good Writer? [EXAMPLE] - Jam Session


Diana loves to share her expertise in digital trends, marketing techniques, search optimization and business strategy.


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